Direct marketing can be the most effective way of communicating but, for the manufacturer selling through a network of distributors, it can be difficult to accurately target the end user … or maybe not.
visiblewave have got the right idea. The next 5000 x VK4L QUAD LNB’s that are shipped out of Bedford will contain a concertina folded leaflet covering the current range of six LNB’s that they offer in the UK. Instantly they are targeting the right people, creating awareness and building on the growing loyalty their brand has established. Genius.
The leaflet features: