Based in Bedford UK our product design team take ideas from initial concept to manufacture. Starting with thousands of sketched ideas and narrowing them down to a select few to develop further.

Our product designers then create detailed virtual models. These can communicate designs visually to retailers and target customers whose feedback can then inform the next stage of the design process.

Our engineers in China then work out how to optimise the design for manufacture and our model makers create working prototypes allowing the customer to see the final product before it goes into mass production.