Packaging is of paramount importance to us it is the last message the consumer receives before buying the product and sometimes the only one. This is why at Philex we created our own in-house studio almost 20 years ago. We now have a new team of young creatives with a passion for all forms of graphic and product design. They are tasked with evolving our existing brands to become a benchmark for our competitors and to create exciting original brands for the new product ranges we are developing.
The studio not only has experience with our own brands but we also produce OEM branded packaging for major retailers following their exacting guidelines. We are not only concerned about the look of our packaging but also with the practicalities of display in different store configurations and making it consumer an environmentally friendly.