Product design has become even more important as a consumer buying factor since the likes of Apple, B&O, Jawbone, Nest and Sonos have set new standards in what acceptable product should be. This principle extends to all electronics from cables to speakers and even antenna. One of our strongest added value propositions is that of our internal products design recourses in both Europe and China. From concept to mock-up and even POS solutions, our product designers work closely with our commercial teams to take our customers on a journey to access unique and eye catching products without paying the expected premium prices.